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Direct Marketing Strategy & Multi-Channel Campaigns

SMS and email campaigns, without another platform to learn.

4 in-depth guides
By Jason Reeves & Smarterblast team
Last updated 2026-04-20

SMS and email campaigns, without another platform to learn.

The guides in this category cover the strategic view across all direct response channels: how each channel compares on cost and response rates, how to combine them into sequences that compound, and what's shifted in direct marketing economics over the past 24 months. Whether you're an operator considering which channels to invest in or an existing multi-channel team looking to tighten your sequences, these guides provide the framework.

Multi-Channel Strategy

SMS and email campaigns, without another platform to learn.

SMS Blast vs Email Blast: Which Gets More Responses?

SMS Blast vs Email Blast: Which Gets More Responses?.

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Industry Strategy

Vertical-specific multi-channel direct marketing playbooks:

State of the Industry

Current economics, platform shifts, and what's changed in direct marketing recently:

Bulk Direct Marketing in 2025: What's Working and What's Dead

Bulk Direct Marketing in 2025: What's Working and What's Dead.

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SMS and email campaigns, without another platform to learn.

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