Reach homeowners in your service territory with bulk SMS and voice broadcasting tied to state incentive programs. Press-1 transfers route only interested homeowners directly to your appointment setters. Flat-rate from $399.
Solar customer acquisition costs have climbed steadily — paid digital CAC runs $300-$900 per appointment, and close rates on paid leads have compressed. The solar operators maintaining profitability run their own direct outreach campaigns to state-targeted homeowner lists, producing appointments at 1/3 the cost of paid lead generation.
Solar campaigns work because the value proposition fits SMS and voice format — short, specific, tied to a verifiable local incentive. "New state rebate just opened for [Zip] homeowners — 30-minute consultation available" converts because every word is checkable and locally relevant. Generic "save on energy" messaging doesn't.
The specific campaign types producing qualified solar appointments in 2026:
Target homeowners in states with open rebate/incentive programs (CA SGIP, NY-Sun, NJ, MA, TX). Specific-incentive messaging outperforms generic solar.
Filter contacts to single-family homeowners only (removes renters who waste campaign spend). Property-type targeting is available in most states.
Target zip codes with high summer electric bills and recent rate increases. "Your neighbors are cutting their bill in half" positioning.
Send SMS first, voice broadcast 2-3 days later to non-responders. Combined approach produces 2-3x appointment rate of single-channel.
Press-1 transfers route directly to your appointment setters with prospect context. Closers work qualified prospects only.
Campaign to existing solar homeowners for finance refinance, battery add-ons, or system upgrades. Higher conversion than cold prospecting.
Simple flow from order to live campaign — most campaigns launch within 24 hours of payment confirmation.
State + zip codes where you have installation capacity. We source targeted homeowner lists within those geographies.
State-specific incentive/rebate referenced in messaging. Generic "save on solar" underperforms specific-program references 3-5x.
Voice broadcast launches within 24 hours. Press-1 transfers route to your appointment-setting team in real time.
Your setters book consultation visits, your closers run the pitch. We handle the pipeline fill.
Flat-rate campaign pricing — typical cost per appointment runs $30-$80 on well-targeted state-specific campaigns.
All packages include DNC scrubbing, carrier-grade delivery, real-time tracking, and 24/7 launch support. Crypto or wire payment — no monthly contracts.
Solar marketing has both TCPA exposure and state-level consumer protection rules for energy marketing claims. We configure campaigns to the strictest applicable standard.
States with active open incentive programs outperform. California (SGIP battery incentive), New York (NY-Sun), New Jersey (TREC), Texas (utility rebates + rising electric rates), Massachusetts (SMART program), and Arizona (TEP rebates) are consistently strong. State programs change frequently — we help match campaigns to current windows.
Property-type data is available in most state-compiled consumer lists. We filter to single-family owner-occupied only, which removes 40-60% of typical cold contact lists and dramatically improves campaign economics.
1-3% is typical. State-specific incentive-referenced scripts hit the higher end (2-4%). Generic solar messaging produces under 1%. List quality and script specificity are the biggest drivers.
Yes, zip-level targeting is standard. Most solar operators limit campaigns to zips within 30-60 miles of their installer base. Multi-zip campaigns aggregate spend efficiently across capacity footprint.
Range: $30-$80 per booked appointment on well-targeted state-specific campaigns. Compare to $200-$500 typical cost per appointment on paid digital solar leads. Volume + targeting discipline is what drives the spread.