SimpleTexting is a well-built opt-in SMS marketing platform — great for SMS newsletters, keyword-based sign-ups, and subscriber automations. Smarterblast is purpose-built for cold prospecting and high-volume bulk blasts where SimpleTexting's opt-in-only model doesn't fit.
Pick SimpleTexting if you're running opt-in SMS marketing to subscribers who signed up through a keyword, form, or loyalty program. Pick Smarterblast if you're running cold outreach campaigns, bulk blasts to purchased or public-records lists, or one-off campaigns of 100k+ messages where per-message / per-subscriber pricing becomes uneconomic.
Quick-reference comparison across the dimensions that actually matter when choosing between the two.
| SimpleTexting | Smarterblast | |
|---|---|---|
| Primary use case | Opt-in subscriber marketing | High-volume cold campaigns |
| Pricing model | Monthly subscription + message credits | Flat-rate per campaign |
| Typical volumes | Subscriber lists up to ~50k | Campaign blasts 100k-5M |
| Cold prospecting | Not supported / violates TOS | Purpose-built |
| Opt-in automations | Strong — keywords, drips, loyalty | Basic |
| 10DLC registration | Required, some support | Handled for you |
| Minimum commitment | Monthly subscription | Pay per campaign only |
We run comparable tooling internally. Here's our honest take on when SimpleTexting is actually the better choice, and when Smarterblast fits better.
SimpleTexting's Pro plans run roughly $39-$899/month depending on subscriber count, with additional credits for high-volume sends. Because SimpleTexting is a subscription platform, you pay even in months with no campaigns. Smarterblast is pay-per-campaign — a single 500k blast costs $599 with zero ongoing subscription.
For opt-in subscriber lists you want to keep running, SimpleTexting or a similar opt-in platform is often the right tool. Use Smarterblast alongside it for periodic high-volume campaigns, cold prospecting efforts, or one-off blasts. Many operators run both — SimpleTexting for day-to-day subscriber SMS, Smarterblast for major campaigns.
A clear decision framework based on your actual use case:
SimpleTexting's Terms of Service explicitly prohibit sending to contacts who haven't opted in. Accounts doing cold outreach are typically suspended within hours of high-volume sends. This is the fundamental reason cold prospecting requires specialized platforms like Smarterblast.
You can, but it's not our specialty. For ongoing subscriber programs (newsletters, drip sequences, keyword flows), dedicated opt-in platforms like SimpleTexting, EZTexting, or Klaviyo SMS are better fits. Smarterblast shines on periodic high-volume campaigns.
For cold prospecting at scale: massively cheaper. For moderate-volume opt-in subscriber programs: depends on usage pattern. SimpleTexting's subscription model becomes expensive if you're not using it consistently; Smarterblast's campaign pricing becomes expensive if you want ongoing subscriber tooling.
Export your contact list as CSV, upload to Smarterblast during campaign setup. If those contacts were opted in to receive messages from your brand, their consent status moves with them. For cold lists (which you couldn't be running on SimpleTexting anyway), Smarterblast is the correct home.
Yes, 10DLC registration is included in campaign setup. SimpleTexting also handles 10DLC but requires monthly fees; Smarterblast includes it per-campaign.
Deeper reading from the Smarterblast blog:
Vertical-specific campaigns with compliance handled: